Circular Economy and Sustainable Development

Fondazione Iris Ceramica Group signs a partnership with SOS – School of Sustainability to define new models of Sustainable Development inspired by the principles of Circular Economy in oder to activate economic, social and environmental re-generation processes for communities and territories.
The association Building Green Futures will be the pivot of the partnership between SOS and Iris Ceramica Group with the aim of investigating new integrated service solutions on which the companies of the industrial group can focus to adopt the circular economy as a business model.
Circular Economy represents one of the main challenges that society faces today in its path for pursuing sustainable development.
A challenge that Fondazione Iris Ceramica Group has decided to tackle together with the companies of the Group it represents, with the aim of designing a business model driven by innovative services. To do this, it is necessary to start from product design, service innovation and system reorganization in a circular perspective to generate value over time and with respect for sustainability.
The three transformation scenarios have been put in place in a circular perspective thanks to a roadmap co-created by SOS – School of Sustainability and the Group, in order to plan the planned actions and direct the research work:
identification of the Stakeholders involved in the process, redesign of the Map of Services identifying the needs underlying the demand and analysis of the criteria that influence the Design of the Product.
For some weeks now, the young SOS professionals have been working with the R&D department, the experts from the Granitech team and the internal design business unit to promote innovative solutions for the operating chain of the ceramic product no longer seen as a simple finishing material, but as an active component of the building process which, thanks to new installation techniques, integration with advanced sensors and the use of IOT, will allow it to accompany its entire life cycle, up to the recovery of the raw material to be reused in new products . The project includes exchange sessions among the participants which include visits to the production sites, workshops, focus groups and presentations dedicated to sharing the work in progress.