Milano Design Week 2024 – The SOS Experience
Last week was a hectic one for SOS Master's Students as they had the invaluable opportunity of immersing themselves in the heart of innovation and creativity, exploring the latest trends shaping the architecture and design field during the Milano Design Week (April 15th –21st 2024), a world reference kermess for the design industry.
During the Salone Internazionale del Mobile, the international benchmark event for the furniture and design industry established in Milan in 1961, and the Fuorisalone that collects all the collateral events spread throughout the urban area, promoting new forms of creative contamination, Milan becomes “the place to be”, and every moment and glance has the power to inspire new ideas and forms of design.
Among the multitude of installations that flooded the city’s center and suburbs, our students were able to visit the wonderful Mario Cucinella Architects installations, exploring, through the support of MCA professionals who realized the very installations, the intricacies of sustainable design, each one a testament to creativity, innovation, and sustainability.
In the courtyard of the historic newspaper Corriere della Sera headquarters at Solferino 28 they visited "Urban Mining. Design, Dismantle, Disseminate", an impressive installation tackling the topic of the future city from a regenerative point of view, starting from a simple, humble, and "everyday" object: the vegetable crate. A provocative work to rethink the way of building and designing our cities and our lives, aiming at self-regeneration, revitalizing materials and reusing them, in line with the design for disassembly (DfD) theory.
Within one of the most iconic venues of the Fuorisalone, the cloister of Università degli Studi di Milano Statale, SOS students went through "Sparking Change" installation, designed for Roca, and part of the INTERNI CROSS VISION exhibition event. Unhinging the pairing of tradition and innovation, the 1200 3D-printed ceramic blocks building the installation are meant to visually demonstrate that innovation applied to the ceramic sector respects the environment and enhances traditions, reflecting the brand's mission.
Overall, the experience was not limited to admiring objects forms and beauty but, as this edition's theme was "Materia Natura" (Matter Nature), it was mainly an opportunity to deepen the understanding of the role of future architects and designers aware of environmental challenges and resource shortage to be ambassadors of sustainability and the leaders of the future.
With less than two months from the end of the SOS master's program, this past week has certainly fueled students' commitment and vision to drive positive change through their work.
With less than two months from the end of the SOS master's program, this past week has certainly fueled students' commitment and vision to drive positive change through their work.
