MODELS FOR DE-CARBONIZATION OF THE PRODUCTION PROCESS: NEW RESEARCH PROJECT WITH IRIS CERAMICA GROUP AND SOS

Driven by a shared awareness of unprecedented environmental challenges, the research resulting from the collaboration between Iris Ceramica Group and SOS School of Sustainability aimed to identify new business models capable of responding to de-carbonization and the evolution of users’ demand.  Innovation of processes, products and services are pivotal to the circular economy and effective tools to building a sustainable future.

Starting from the analysis of the product life cycle, from the study of best practices and the identification of stakeholders, the research allowed to identify important drivers of change in the ceramic ecosystem, and to define the actions necessary to generate economic and social value, while overcoming the traditional approach in favor of a change of perspective that look forwards to ceramic as part of a complex and dynamic system: the shift from a conventional approach to construction that looks at buildings as products, to one that considers the building as a service offers a systemic change that generates a much more integration between technology, physical environment and management.

The ceramic tile is transformed from an inert object to a dynamic element integrated into the building process.