#SOS8 Master's Program in Sustainable Architecture and Design combines theory and practice to provide participants the necessary skills that can be applied, in an integrated way, to real projects. This approach emerges especially during the Project Track Phase of the Program, which aims to engage students in developing sustainable projects and circular solutions for a positive impact on the environment, society and economy.
This year's Project Track in Design of Products and Systems for Circular Economy, focusing on "Human-centered design for sustainable lights and spaces" has Salvatore Ferragamo Foundation as sponsoring partner. The company is interested in investigating the new generation of temporary commercial spaces -pop-up stores- in line with the principles of the circular economy, that enhance and integrate innovative, biodegradable, compostable, and recycled materials, strengthening its brand identity.
Within this context, on March 15th #SOS8 Master's students visited the Salvatore Ferragamo archive and headquarters in Osmannoro, Sesto Fiorentino.
The visit started with the tour of the Salvatore Ferragamo Archive by Stefania Ricci - Director of the Salvatore Ferragamo Museum - together with Francesca Coronella - Education Specialist, Communication Coordinator and Archivist for Fondazione Ferragamo.
The students were then guided through the Manovia, the prototyping and production department for capsule collection shoes, where they had the unique chance to observe the artisans at work.
After a quick visit of the logistics hub to see the operation of cutting-edge machines that allow the automation of some of the main processes, Veronica Tonini - Chief Sustainability, Indirect Purchasing and Strategy Coordinator - and her team presented the company’s sustainable development objectives and their best practices for the circular economy.
In addition to this visit the students also had the opportunity to discover the Salvatore Ferragamo Museum in the Florence city center and its heritage shown in the temporary exhibition SETA, which provided yet another valuable opportunity to learn more about the brand, its history and products.
In conclusion, the whole experience was crucial for students to fully understand the nature of the luxury brand—its mission and vision—and to develop the brief coming up with a concept of a pop-up store in line with their corporate identity and their request.