A new generation of Ferragamo Pop-Up stores for a new generation, with a focus on sustainability, inclusivity, culture, and sharing.
An invitation to enter Ferragamo's gallery of sustainability, for fantasy, circularity and connection, creating tomorrow today. Ferragamo's product is the pop-up store. Once purchased, the reflective structure will symbolically vanish, leaving only the reflection of their costumers.
Materiality: Use of natural materials such as cork and wood for customised packaging and pop-up stores.
Reduction: One of the sustainability concepts developed is that of minimizing the use of materials by giving importance only to what matters.
Maria Vittoria Gubiotti