Article published on FLOORNATURE
The Iris Ceramica Group’s London showroom hosted the first of a new series of events all over the world focusing on the Circular Economy, organised by the Italian group of companies in partnership with SOS – School of Sustainability, founded by Mario Cucinella. The round table entitled “Going Around in Circles: Disruption, Recycling and Sustainability” saw the participation of Annabel Koeck, Chiara Brass, Mario Cucinella and Michael Braungart, moderated by Paul Finch, director of the WAF World Architecture Festival.
On January 30 the Iris Ceramica Group’s London showroom hosted the first of a new series of events all over the world focusing on the Circular Economy: a series of meetings to be held in different locations in Europe and elsewhere, organised by the Italian group of companies in partnership with Mario Cucinella’s SOS – School of Sustainability. The next events in the series will take place during Milano Arch Week and Dubai Design Week. With live Instagram coverage, the first event in London saw the participation of prestigious international guests: architects Annabel Koeck of Grimshaw Architects, Chiara Brass, founder of Department22, Mario Cucinella, founder of Mario Cucinella Architects, and Michael Braungart, founder of Cradle Products Innovation Institute. The round table entitled “Going Around in Circles: Disruption, Recycling and Sustainability” was moderated by Paul Finch, director of the WAF World Architecture Festival. Guests offered interesting reflections on the term “sustainability” and how design can be a tool for transition to a circular economy. The architects’ contributions revealed that the first step is cultural and technological change: a consideration suggesting a need for urgent collective commitment to transform human spaces into ecosystems, defined as “systems” in which all players work for their own survival while at the same time contributing to the achievement of a circular global balance.
The London initiative offers further confirmation of the Iris Ceramica Group’s all-round commitment to the environment. Ever since the Group began production, its founder Romano Minozzi has strongly believed in the importance of safeguarding natural resources with ecological policies, in the conviction that this is an essential step for enterprise and manufacturing industry. The Italian Group’s investment in advanced technologies has led to improvement of its production cycle, culminating in the start-up of a machine in the maxi-slab plant in Castellarano which produces zero polluting emissions. In parallel with this concrete sign of the Group’s ongoing commitment to creating a healthier environment for workers and people who live near its production facilities, the Group continues to invest in research, producing increasingly high-performing anti-pollutant and anti-bacterial ceramic tiles and maxi-slabs: products that improve the healthfulness of the indoor environment, as well as cutting atmospheric pollution when used on the outside of buildings.
A constant focus on the future, and specifically on a sustainable future, is the common thread that continues to guide the companies’ policy, becoming the underlying motif that has inspired the Iris Ceramica Group to create a positive, ethical legacy for generations to come. This goal was consolidated in the autumn of 2019 when Dr. Federica Minozzi, the Group’s CEO, presented stakeholders and the press with the newly established Fondazione Iris Ceramica, a foundation giving concrete form to the Group’s Corporate Social Responsibility initiatives, such as support for the work of The Nature Conservancy, a US environmental organisation with decades of history fighting climate change and working toward preservation of land and water all over the earth.